Case Study — Brand Identity

Roselle Loungewear

A Kuwaiti loungewear label with a bilingual identity — designed to sit comfortably beside the region's most polished retail brands.

ClientRoselle Loungewear

SectorFashion & Retail

LocationKuwait

ScopeBrand Identity

The Mark

A five-petal mark and a logotype that whispers.

Roselle's identity is built on softness: a five-petal floral mark, a refined serif logotype, and a bilingual system with a matching Arabic lockup — set in a palette of deep plum, dusty rose and warm cream.

Roselle hang tag on folded rose satin — Handcrafted in Kuwait — Hang tag — handcrafted in Kuwait

Embroidered Roselle garment label on blush satin — Woven label — the mark in thread

Roselle stationery — letterhead and plum business cards on cream silk — Stationery — plum, rose and cream in print

Packaging

Unboxing as part of the product.

For loungewear, the moment the box opens is the first impression of comfort. The packaging system — bag, box, tags and labels — carries the identity into the customer's hands.

Roselle shopping bag and box in deep plum — Bag & box — deep plum, gold detail

Retail Applications

Designed for the shop floor.

Storefront, signage and in-store presence — the identity was designed from day one to hold its own in Kuwait's most polished retail environments.

Roselle boutique storefront in a mall setting — Storefront concept

Interior signage

Roselle boutique interior with garment racks and plum armchairs — Boutique interior concept

Digital-Ready

An identity that already speaks internet.

The system ships with everything the brand needs to go digital — social templates, an app icon, and an e-commerce design concept — so the identity translates to every screen without losing its softness.

Roselle social media templates — The new satin edit — Social templates

Roselle e-commerce website design concept on a laptop — E-commerce concept

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