A psychotherapy & couples-therapy center in Kuwait. Kinetix built the brand from the ground up — and stayed on as the center's marketing partner.
A mental-health brand has to feel safe before it says a word. We built Al-Jadad's identity from the ground up: a flowing Arabic calligraphic logotype, a palette of soft olive greens and warm neutrals, and a bilingual system that carries the same quiet confidence in Arabic and English.
We designed and developed aljadad.com end to end — an Arabic-first site where the calm of the identity carries straight through to the screen, and booking a session is never more than a tap away.
Kinetix runs the center's social presence — a steady rhythm of educational content on topics like anxiety, depression and perfectionism, written with the center's clinicians in mind and designed entirely inside the brand system.
We plan and manage the center's paid campaigns — the same identity, the same tone of voice, put in front of the people searching for help. Creative, targeting and budgets are handled by the same team that built the brand, so nothing gets lost between strategy and spend.
From the first sketch of the logo to this month's campaigns — one partner across the whole journey.
Identity, website, content, campaigns — tell us where you are, and we'll map out where to go next.
